Why Your Business YouTube Channel Is Failing (And How A Personal Brand Can Fix It)
- Jente
- Aug 11
- 2 min read
Why Most Businesses Fail on YouTube
Here’s a harsh truth: even billion-dollar brands like Amazon, Microsoft, and Google often flop on YouTube.
It’s not because they lack resources or talent. It’s because they create content they think is interesting, instead of what their audience actually wants.
Take a look:
Amazon: “Welcome to Amazon Reliability Maintenance Engineering” — would you click that?
Microsoft: A Q&A with their CTO that pulled just 2,300 views.
Google: A “What’s New in Google Accessibility” series that didn’t exactly trend.
They’re missing the same key ingredient: viewer-first content.
The No. 1 YouTube Mistake Business Owners Make
If you’re making videos based on what you find interesting, you’re already behind.
Your viewers’ needs must come first. Until you align your content with what your audience is actually searching for, you’ll struggle to gain traction.
How to Sell on YouTube by Building a Personal Brand
This is where the game changes. The top YouTube entrepreneurs aren’t hiding behind their company logos. They put themselves front and center.
They know a personal brand on YouTube builds trust faster and sells more effectively than a faceless corporate channel.
3 YouTube Entrepreneurs Crushing It With Personal Branding
Meet three business owners who have built empires through YouTube:
Alex Hormozi: 3M+ subscribers, $100M+ revenue
Iman Gadzhi: $30M/year in revenue, fueled by YouTube’s reach
Dan Martell: $50M from SaaS coaching and companies
Not one of them named their channel after their business. They branded themselves.
The Secret to Selling Services on YouTube
Humans buy from humans. When your audience feels like they know you, trust forms naturally. And that trust leads to sales.
A personal brand lets your audience connect with you on a human level, making your offers feel like a natural next step rather than a cold pitch.
How to Sell Services on YouTube
Think of YouTube as a long-term relationship, not a quick transaction.
Give valuable content week after week without asking for anything in return. Then, when you finally mention your product or service, your audience will be ready to buy, because you’ve earned their trust.
Learn how Alex Hormozi, Iman Ghadzi, and Dan Martell are making millions with their personal brand on YouTube in the full video:
How to Generate Business Leads From YouTube Without Going Viral
You don’t need millions of views to make money. One of our clients earned $10,000 from just 521 views.
The secret? Targeting the right audience with the right offer and leveraging the trust built over time.
Pro Tip:
YouTube success isn’t about algorithms. It’s about audience alignment, knowing exactly who you’re speaking to and delivering value they can’t ignore.
How to Start Getting Business Results
If you’re still hiding your business behind a logo on YouTube, you’re leaving leads and revenue on the table.
Build your personal brand, lead with value, and make offers when trust is high. We’ve been helping entrepreneurs and companies do exactly that for years.
We’ll help you build a YouTube presence that actually drives revenue. More information here.
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