Every niche has that one person everyone immediately thinks of. In discipline, it's David Goggins. In business, it's Alex Hormozi. But here's the thing: Are they the most qualified people on the planet in those fields? Maybe, maybe not. It doesn't even matter. They've become the go-to authority, and because of that, they get all the attention and the most sales. What separates them from everyone else has nothing to do with being the smartest or having the most experience. Af
